Very well said, Jupiter. I couldn’t have said it better myself. Email list is one of the most essential parts of the business and yet so many people ignore it.

Even though this article is ostensibly about WordPress, I think it’s really important that you talked about email marketing!!! It is so sad to see people with good websites NOT trying to capture the email address of every visitor to their site. The money is in the email list is something that hasn’t changed and will NOT change in the near future. People on your email list are giving you permission to market to them on a regular basis, especially if you provide some high quality content in between those sales emails!